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Bet9ja is an online bookmaker company that offers betting on main sporting events running in Nigeria. Functioning under KC Gaming Networks Limited and managed by a series of shareholders of multiple nationalities, the website is licensed by the Lagos State Lotteries Board (LSLB) with approval to operate in other parts of Nigeria. Bet9ja.com is the third most-visited website in Nigeria after Google and Youtube.com in late April 2020, according to Alexa.com, a global internet traffic ranking firm. It is also the top most-visited local site in Nigeria and the only Nigerian website in the top 500 most-visited websites internationally as of April 2020, according to a recent listing by IABC Africa. The company was established by Ayo Ojuroye and Kunle Soname who are its Chief Executive Officer and chairman respectively. In 2022, Bet9ja became the primary sponsor/partner of the Nigeria Professional Football League. Bet9ja was the primary sponsor of the 2019 edition of Big Brother Naija.