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Bet 9ja is an online betting company that provides betting on major sporting events running in Nigeria. Functioning under KC Gaming Networks Limited and managed by a series of shareholders of multiple nationalities, the website is licensed by the Lagos State Lotteries Board (LSLB) with permission to operate in other parts of Nigeria. The Bet9ja website is the third most-visited website in Nigeria after Google and YouTube in late April 2020, according to Alexa, a global internet traffic ranking firm. It is also the number one most-visited local site in Nigeria and the sole Nigerian website in the top 500 most-visited websites globally as of April 2020, according to a recent listing by IABC Africa. The company was co-founded by Ayo Ojuroye and Kunle Soname who are its CEO and chairman respectively. In 2022, The company became the primary sponsor/partner of the Nigeria Professional Football League. The company was the main sponsor of the 2019 edition of Big Brother Naija.